Multimedia includes a different variety of contents. The list may include text, audio, images, animations, video, and interactive content.


Multimedia includes a different variety of contents. The list may include text, audio, images, animations, video, and interactive content. In addition, there are several segments where small and big businesses use multimedia.

Some of the major industries are entertainment, art, advertisement, education, business, scientific research, etc. As the digital application is growing rapidly, the demand for different types of multimedia services is also increasing. Advances in mobile, video, and wireless technologies have ignited an explosion in the growth of this industry.

Multimedia can be recorded for playback on computers, laptops, smartphones, and other electronic devices, either on-demand or in real-time (streaming). In the early years of multimedia, the term "rich media" was synonymous with interactive multimedia. Over time, hypermedia extensions brought multimedia to the World Wide Web.

Major characteristics

Multimedia presentations may be viewed by a person on stage, projected, transmitted, or played locally with a media player. A broadcast may be a live or recorded multimedia presentation. Broadcasts and recordings can be either analog or digital electronic media technology. Digital online multimedia may be downloaded or streamed. Streaming multimedia may be live or on-demand.

Multimedia games and simulations may be used in a physical environment with special effects, with multiple users in an online network, or locally with an offline computer, game system, or simulator.

The various formats of technological or digital multimedia may be intended to enhance the users' experience, for example, to make it easier and faster to convey information.


Multimedia may be broadly divided into linear and non-linear categories: Linear active content progresses often without any navigational control for the viewers such as a cinema presentation;

· Non-linear uses interactivity to control progress as with a video game or self-paced computer-based training. Hypermedia is an example of non-linear content.

· Multimedia presentations can be live or recorded:

· A recorded presentation may allow interactivity via a navigation system;

· A live multimedia presentation may allow interactivity via an interaction with the presenter or performer.

Multimedia Solutions

Compiling the power of technology with creativity and innovation, PENYPAL has excelled in designing user-friendly and interactive multimedia solutions that fulfill your business requirements. PENYPAL offers cost-effective solutions that are technically perfect and aesthetically charming.

• Corporate Presentations

• Interactive Presentations

• Marketing Presentations

• Marketing Collateral Kits

• Product Demo

• Computer & Web-based training (CBTs and WBTs)

• Product Walkthrough

• CD-ROM Publishing

• Documentaries

• Content Localization

• Event Archrivals

• Professional Voice-over

• Professional Video Shooting

With the booming of gaming and other entertainment industries, the key player in the communication segment is Multimedia. Integrating IT, Communication, and Media, Multimedia makes communications interactive, immersive, and powerful resulting in Better Communications.

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